{"title":"Masks","description":"\u003cp\u003e\u003cspan data-huuid=\"3131538465879968851\"\u003e\u003cspan\u003e A hair mask is \u003cmark class=\"QVRyCf\"\u003ea deep conditioning treatment that's used to improve the health and appearance of your hair\u003c\/mark\u003e.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-huuid=\"3131538465879969170\"\u003e\u003cspan\u003eHair masks are similar to face masks, but for your hair.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-huuid=\"3131538465879969489\"\u003e\u003cspan\u003eThey're more concentrated than regular conditioners and are left on for longer to allow nutrients to penetrate deeper into the hair.\u003c\/span\u003e\u003cspan class=\"UV3uM\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-huuid=\"3131538465879969489\"\u003e\u003cspan class=\"UV3uM\"\u003eHair masks can treat \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-huuid=\"14544129016071125083\"\u003e\u003cspan\u003eDryness, Damage, Dullness, Frizz, Curl control, Breakage control, and Detangling.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"color-brilliance-mask-fine-150ml","title":"Wella Professionals | Color Brilliance Mask Fine 150ml","description":"\u003cdiv id=\"contentOmnipresent\"\u003e\n\u003cdiv dir=\"ltr\"\u003e\n\u003cdiv\u003e\u003cspan\u003eSeal in your colour with Invigo Color Brilliance Mask, designed to protect and enhance vibrancy on coarse texture hair.\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cspan\u003eThis conditioner's low pH formula closes the cuticle after colouring to seal in your hair dye.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eEnriched with Lime Caviar with antioxidants and vitamins for shine - with Histidine and Vitamin E to control oxidation process after colouring. Also including Metal Purifier to protect hair from harmful metals present in water.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"contentCollapse\"\u003e\n\u003cdiv class=\"product_long_description_subsection\"\u003e\n\u003ch3 dir=\"ltr\" id=\"product_how_to_use\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather and rinse. For best results, use alongside Color Brilliance shampoo and conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":54889841492350,"sku":null,"price":19.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/3622\/5771\/files\/WA-IN-TF-170073_S.jpg?v=1734625221"},{"product_id":"elements-renewing-mask-150ml","title":"Wella Professionals | Elements Renewing Mask 150ml","description":"\u003cdiv id=\"contentOmnipresent\"\u003e\n\u003cdiv dir=\"ltr\"\u003e\n\u003cdiv\u003eKeep hair smooth and shiny with Elements Renewing Mask, an anti-frizz hair mask designed to repair damage and prevent breakage for stronger, healthy-looking hair.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eEnriched with Aloe Vera for gentle care, Vitamin E packed with antioxidants, and Olive Essence for suppleness and shine. This hair mask is formulated without silicones to provide gentle care and leave hair feeling moisturised.\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"contentCollapse\"\u003e\n\u003cdiv class=\"product_long_description_subsection\"\u003e\n\u003cp\u003eApply to clean, damp hair, leave for 3-5 minutes and rinse thoroughly. For best results, use alongside the Renewing Elements shampoo and conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":54889841623422,"sku":null,"price":22.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/3622\/5771\/files\/Elementsmask.png?v=1734618023"},{"product_id":"nutri-enrich-mask-150ml","title":"Wella Professionals | Nutri Enrich Mask 150ml","description":"\u003cp\u003eRevitalise the look of damaged hair with the\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003eWella Professionals Invigo Nutri-Enrich Mask.\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eThe nourishing formula instantly conditions dry, brittle strands with a surge of essential vitamins and minerals.\u003c\/p\u003e\n\u003cp\u003eEnriched with oleic acid, vitamin E and panthenol, the formula indulges the hair with a burst of softening moisture. Antioxidant-rich goji berry enhances the mask to protect against environmental stressors such as pollution and harsh weather conditions. In as little as five minutes, hair appears refreshed and revived with a silky-smooth feel.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":54889841688958,"sku":null,"price":19.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/3622\/5771\/files\/wella-professionals-invigo-nutri-enrich-deep-nourishing-mask-150ml-245238.webp?v=1734955899"},{"product_id":"oil-reflections-mask-150ml","title":"Wella Professionals | Oil Reflections Mask 150ml","description":"\u003cul class=\"product-tabs__tab-list\" data-tab-list=\"\"\u003e\n\u003cli id=\"product-tab--block-0\" class=\"product-tabs__tab-item\n        active\" aria-hidden=\"false\" data-tab-item=\"\"\u003e\n\u003cdiv class=\"product-tabs__tab-item-content\n    product-tabs__tab-item-content--vertical-alignment-\"\u003e\n\u003cdiv class=\"product-tabs__tab-column\"\u003e\n\u003cdiv class=\"product-tabs__tab-text-container\"\u003e\n\u003cdiv class=\"product-tabs__tab-text ff-body fs-body-100 rte\"\u003e\n\u003cp\u003eIntroducing the Wella Professionals Oil Reflections Luminous Reboost Mask 150ml, a luxuriously crafted hair treatment. This mask is a prized element of the Wella Professionals Oil Reflections range, designed for those who seek to infuse their hair with an exceptional level of radiance and nourishment.\u003cbr\u003e\u003cbr\u003eKey Features:\u003cbr\u003e\u003cbr\u003eDeep Nourishing Formula: The Luminous Reboost Mask is enriched with a blend of nourishing oils and ingredients that penetrate deep into the hair fiber, providing intensive hydration and revitalization.\u003cbr\u003e\u003cbr\u003eEnhanced Luminosity: It works to amplify the natural shine of your hair, creating a luminous, mirror-like effect that enhances the hair's vibrancy and color depth.\u003cbr\u003e\u003cbr\u003eSmoothing Action: The mask smooths the hair cuticle, reducing frizz and leaving hair feeling silky and manageable.\u003cbr\u003e\u003cbr\u003eRich Texture for Deep Treatment: Its rich and creamy texture ensures that every strand is enveloped in the mask, allowing for deep treatment and maximum nutrient absorption.\u003cbr\u003e\u003cbr\u003eRevitalization of Hair Structure: Regular use helps in strengthening and revitalizing the hair structure, making it more resilient to damage and environmental stressors.\u003cbr\u003e\u003cbr\u003eSuitable for All Hair Types: Ideal for all hair types, this mask is especially beneficial for those seeking to restore shine and smoothness to their hair.\u003cbr\u003e\u003cbr\u003eSensory Experience: Accompanied by a luxurious fragrance, the Oil Reflections Luminous Reboost Mask offers an indulgent sensory experience, turning routine hair care into a moment of pampering.\u003cbr\u003e\u003cbr\u003eThe Wella Professionals Oil Reflections Luminous Reboost Mask 150ml is not just a hair treatment; it’s a gateway to achieving silky, radiant, and revitalized hair, embodying Wella’s commitment to delivering high-quality, luxurious hair care solutions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":54889841885566,"sku":null,"price":22.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/3622\/5771\/files\/wella-professionals-oil-reflections-luminous-reboost-mask-150ml-536231.webp?v=1734956215"},{"product_id":"fusion-mask-150ml","title":"Wella Professionals | Fusion Mask 150ml","description":"\u003cdiv id=\"contentOmnipresent\"\u003e\n\u003cdiv dir=\"ltr\"\u003e\n\u003cdiv\u003eRepair and smoothen your hair with Fusion Intense Repair Mask, an intense repairing hair mask designed for detangling and protecting dry, damaged hair.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eFormulated with our Silksteel Fusion Technology to repair hair fibres on a macro and micro level, this hair mask fuses Silk Amino Acids and Micronized Lipids to protect your hair against combing and mechanical breakage and instantly smoothen. With Metal Purifier to protect hair against harmful metals present in water. Enjoy more manageable hair with an effortlessly silky finish. \u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"contentCollapse\"\u003e\n\u003cdiv class=\"product_long_description_subsection\"\u003e\n\u003cp\u003eOnce a week, apply to clean, damp hair. Leave for 5 minutes \u0026amp; rinse. For best results, pair with Fusion Intense Repair shampoo \u0026amp; conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":54889841918334,"sku":null,"price":22.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/3622\/5771\/files\/613m4dMbuDL.__AC_SY445_SX342_QL70_ML2_143eaf89-d107-459f-9737-d5c483a7bd39.jpg?v=1734618408"},{"product_id":"wella-professionals-ultimate-smooth-mask-150ml","title":"Wella Professionals Ultimate Smooth Mask 150ml","description":"\u003cdiv id=\"contentOmnipresent\"\u003e\n\u003cdiv dir=\"ltr\"\u003e\n\u003cp id=\"product_long_description\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWella Professionals Ultimate Smooth Mask 150ml\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWella Professionals ULTIMATE SMOOTH is the professional hair care regime designed for smooth, nourished results on dry, dull and frizzy hair. ULTIMATE SMOOTH Hair Mask deeply smooths and adds shine to hair with Squalane and Omega-9 to deeply nourish hair inside and replenish hair outside. This hair mask has a luxurious, creamy texture designed for a weekly hair treatment and is suitable for coloured hair. For best results, use alongside ULTIMATE SMOOTH Shampoo, Conditioner and Miracle Oil Serum, for nourished hair in 30 secs and smoothness that lasts up to 3 days*.\u003cbr\u003e\u003cbr\u003e*when using Miracle Oil Serum if unwashed for 3 days vs. untreated\u003cbr\u003e\u003cbr\u003eBenefits\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eULTIMATE SMOOTH Hair Mask deeply smooths, nourishes and adds shine. With a patented technology that combines Squalane and Omega-9.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eHAIR MASK: Nourishing weekly hair treatment for dull, damaged \u0026amp; frizzy hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eANTI FRIZZ: With Squalane \u0026amp; Omega 9 to deeply nourish hair inside \u0026amp; replenish hair outside.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003ePOWER PAIR: add a few drops of ULTIMATE SMOOTH Miracle Oil Serum to your mask for a smoothness that lasts up to 3 days.*\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eHAIR CARE ROUTINE: For best results, use with ULTIMATE SMOOTH Shampoo, Conditioner (daily) and Miracle Oil Serum - ideal for self care or as a beauty gift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eFree from animal derived ingredients and committed to no animal testing** - dermatologically tested.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cbr\u003e*if unwashed for 3 days vs. untreated.\u003cbr\u003e**Wella company is a member in International Collaboration on Cosmetics Safety.\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"contentCollapse\"\u003e\n\u003cdiv class=\"product_long_description_subsection\"\u003e\n\u003ch3 dir=\"ltr\" id=\"product_suitable_for\"\u003eSuitable for\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eDry \u0026amp; frizzy hair\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product_long_description_subsection\"\u003e\n\u003ch3 dir=\"ltr\" id=\"product_how_to_use\"\u003eHow to use\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eApply to clean, damp hair.\u003cbr\u003eLeave on for 5-10min.\u003cbr\u003eRinse thoroughly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product_long_description_subsection\"\u003e\n\u003ch3 dir=\"ltr\" id=\"product_hazardous\"\u003eHazards and Cautions\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eKeep out of reach of children. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product_long_description_subsection\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"product_long_description_subsection\"\u003e\n\u003ch3 dir=\"ltr\" id=\"product_ingredients\"\u003eIngredients\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eAqua\/Water\/Eau, Stearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Phenoxyethanol, Betaine, Parfum\/Fragrance, Panthenol, Isopropyl Alcohol, Propylene Glycol, Quaternium-80, Valine, Glyceryl Oleate, Tocopheryl Acetate, Oleic Acid, Squalane, Malic Acid, Limonene, Linalool, Aminomethyl Propanol, Histidine, Citric Acid, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Ellen Conlin Hair and Beauty","offers":[{"title":"Default Title","offer_id":55910352781694,"sku":null,"price":30.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/3622\/5771\/files\/download.jpg?v=1751626899"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/3622\/5771\/collections\/617kkosZWiL._AC_SL1500.jpg?v=1734451644","url":"https:\/\/ellenconlinhair.com\/collections\/conditioners.oembed","provider":"Ellen Conlin Hair and Beauty","version":"1.0","type":"link"}